Consumer Reports: 76 Percent of Consumers Plan to Cut Back on Holiday Spending

YONKERS, N.Y. -- 'Tis the season to tighten the belt on holiday spending for many Americans this year.

Over three-quarters (76%) of Americans plan to cut back on spending on traditional holiday expenses such as gifts, travel, entertaining, decorations, charitable giving, holiday cards, and tipping, according to a new Consumer Reports Holiday Shopping Poll.

Full results of the poll are available at www.ConsumerReports.org.

Consumer Reports Holiday Shopping Poll also found that some consumers will be starting the holiday season with leftover holiday debt. Six percent of Americans -- some 12 million consumers -- are still carrying debt from last winter's holiday season.

Among the holiday spending cutbacks, 59 percent said they will be giving fewer gifts, and nearly half (49%) will be cutting their travel plans.Who is most likely to be left off the holiday gift list?

Among consumers scaling back on gifts, most (84%) were willing to cut back on buying for themselves. But the family pooch may still get a treat or two. Only 23 percent of respondents plan to cut back on gifts for their pets this season -- far fewer than those willing to cut back on buying for friends and families (40%), service providers (30%) or co-workers (29%).

Release of Consumer Reports' Holiday Shopping Poll coincides with the launch of the "Tightwad Tod" Blog on www.ConsumerReports.org/TightwadTod.

For shoppers looking for great ways to save this holiday season, Consumer Reports' Tightwad, Tod Marks is the guy. Every day, Tod will blog on the news that affects the pocketbook, great buys for the holidays and those offers that sound too good to be true."Being a tightwad doesn't mean you're a cheapskate -- it just means you spend your money wisely, and have more to spend on the things you really want this holiday season," said Tod Marks, senior project editor, Consumer Reports and "Tightwad Tod" blogger.

The Consumer Reports Holiday Shopping Poll also finds:Shopping Season 2008: Off to a slow start-- Similar to the 2007 holiday shopping season, 2008 is expected to getoff to a slow start.

Only 29 percent of consumers have started theirshopping. Only about half (45%) of consumers anticipate they will bedone buying gifts by the second week in December. Approximately 24percent say they will push their holiday shopping right up to December24th. About 5 percent of consumers don't plan to complete theirshopping until after the holidays.

No humbug for the holidays: Consumers remain optimistic-- Despite all the budgeting and cutbacks, consumers remain optimisticthat their holiday will be as enjoyable as in year's past. Themajority (88%) expect their holidays to be at least as happy as lastyear, including 28 percentage points who expect to be even happierthan last year.

Making a list and checking it twice: Holiday Budgets-- If you want to control your spending over the holidays, considermaking a budget before you begin to shop. You won't be alone; thisyear 59 percent of consumers plan to make a budget -- an increase ofmore than 17 percent from the year before.-- Making a budget is the easy part, sticking to it proves harder formany shoppers. Of the 39 percent of consumers who made a budget lastyear, only 45 percent stayed on it while, nearly as many (44%) wentover budget last year. Only about 3 percent went way over budget.--

This holiday season may see an increase in the usage of cash.Twenty-one percent plan to use cash moreover half plan to rely less oncredit cards (51%). The change is especially evident in young peopleages 18-34 -- who have tended to favor credit in the past.Is it always better to give than receive? Not if it's socks!

-- The number one gift consumers are planning to buy for the 2008 holidayseason is clothing (69%). But, that was the category of gifts receivedin 2007 that triggered the most disappointment among recipients (39%).Forty-seven percent of men said they were disappointed to receivevarious types of clothing for the 2006 holidays including themost-hated socks.

-- The number two gift consumers are planning to give for 2008 is giftcards (66%), followed by toys (62%), cash (61%), electronics (47%),jewelry (40%), pet toys (31%) and small appliances (24%). Toys seem tobe making a comeback this season after last years recalls when only49% of consumers had planned to purchase toys.

-- Consumers planning to give electronic gifts on a whole have declinedfrom last season from 53 to 47 percent this year, despite the factthat it remains the most wanted gift for both men (26%) and women(14%). Women also were equally interested in gift cards (14%),followed by jewelry (13%), and money (12%).

-- Gift-givers may still want to opt for electronic gifts; ConsumerReports poll found that it's the gift people would most like toreceive (20%). Mp3 players or iPods (18%) remain strong at the top ofthe most wanted electronics, and video games, which fell back lastseason, are back on top (18%).

-- Among those who plan to give money or cash as a gift this year, nearlyone-quarter (23%) plan to give it less frequently than they did lastyear.-- Does that gift look familiar? Re-gifting is on the rise. Nearlyone-third of respondents (31%) admitted to re-gifting a present lastyear. This is up from 25 percent in 2006. The most likely suspectsare still women (38 %). Only 24% of men admitted to ever re-gifting,which is about the same as last year.The gift that keeps on taking: Gift Cards

-- Gift cards continue to be a popular choice among shoppers, 66 percentof respondents plan on buying gift cards, up from 62 percent in 2007.Gift cards are second only to clothing (69%) for the 2008 holidayseason.-- For the 2007 holidays, 62 percent of respondents received a gift card,which is up 6 percentage points from the previous year. Nearly a yearlater, 25 percent of the gift card recipients have not used one ormore of these cards. Among consumers with unredeemed cards from lastseason, 57% have two or more.

-- The gift card is a gift that keeps on taking 58 percent of consumersspend more than the amount of the card when they go to redeem thegift.-- Time continues to be the most common reason gift cards have not beenredeemed. Well over half (54%) of consumers indicate not having thetime was the reason for unused cards. This was followed by they forgotabout it (38%) and can't find anything they want (35%).