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Tuesday, April 21, 2009

Social Media - SNEWS Mini-Survey provides look at how industry folk are utilizing social media

The SNEWS® Mini Survey that ended April 20, 2009, asked, "Have you found social networking sites to be beneficial to your business?" A reflection of the times, a whopping 65 percent answered yes, with 35 percent indicating it had no benefit to them.

In our follow-up question to those who answered yes, we asked respondents to select all of the social networking sites they used. Not surprisingly, Facebook led the pack with 50 percent of the responses, followed closely by Twitter with 45 percent. We would surmise, given the recent explosion of Twitter, that if we asked this same question in another six months, those that tweet and twitter among peers and associates for business would be significantly higher, perhaps even surpassing Facebook.

LinkedIn and Plaxo garnered 40 percent and 25 percent, respectively, with the "other" selection earning a 30 percent response. MySpace garnered a paltry 5 percent nod, equal to those who selected "Your own social networking site" as a response.

Our new survey question, "Where do you get most of your business or industry news?" is now live and awaiting your feedback.

To make your vote count, simply go to the SNEWS Reader Poll section in the right navigation bar of every web page in SNEWS or click here. --SNEWS® Editors

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