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Monday, March 30, 2009

New digital eFitBiz by SNEWS now out: Don’t miss annual state-of-retail report, ’08 top retailer lists

Always a frontrunner when it comes to delivery of news and information, with this issue of eFitBiz, SNEWS® will start to deliver news to you in a dynamic, interactive fashion like no other industry publication has -- in a virtual magazine format where you live the content.

Debuting in this sixth-annual eFitBiz by SNEWS – our annual look at the state of the previous year’s retail and


retailers – the virtual magazine will help you, our readers, truly live our stories and information, experience our ads and learn from the material presented. It’s not just passive, but an active adventure in reading and education. Be sure you have the volume turned on and up on your computer.

While our much-awaited report on the state of retail and our top retailer lists are all still here, they are presented with many enhancements in this virtual magazine: When you “flip” the pages with a click, you’ll find links directly in the stories and charts that will take you to SNEWS stories so you can read up on things you missed or have forgotten – mouse over and around the pages to discover embedded links and features. You’ll experience product videos in ads that demonstrate and show you the equipment, with the video also allowing you to play and replay as needed, stopping where you want to take a closer look.

This is of course only the beginning: The SNEWS fitness magazine, out as usual in mid-summer, will also be virtual and you’ll see all of the above features – and much more as we incorporate more experiences into our mutual adventure into the future of information delivery.

Certainly the virtual content isn’t all there is to talk about, though. The state-of-retail report isn’t unfortunately a rosy picture but when you take a look at the information about past recessions and who’s doing what, you’ll see some optimism still exists. The list of “top retailers” – again using black-and-white store numbers since we know they are factual and not fudged – has changed quite a bit. You may be surprised to realize what did happen between January and December 2008, uttering, “Gosh, that was only a year ago?”

You’ll also be a bit surprised to see how many more changes have taken place since 2009 – businesses are listed where they wouldn’t be now -- since we don’t represent 2009 news on the list. For ongoing information you’ll need to turn to SNEWS online (www.snewsnet.com).

Meanwhile, you won't want to miss this newest release. This 2009 edition of eFitBiz by SNEWS is brought to you by SNEWS (of course!), Afterburner Fitness, BodyCraft, Fitness Master, Health & Fitness Business Expo, Lifecore Fitness and the American College of Sports Medicine.

Our SNEWS subscribers are also first in line to see eFitBiz when it's released. You can also view past editions by clicking here and scrolling down to the eFitBiz editions you choose. Of course, you must be a subscriber to see magazines and magazine archives, but we do offer a Freebie SNEWS subscription that’ll do the trick. Just click here to get one of those if you don’t already have one.

Missed the link to eFitBiz? Click here to get to your copy of the latest edition. Enjoy the new virtual format; pass it around, and please tell us what you think. You can reach us either by emailing snewsbox@snewsnet.com or giving a ring, 530-268-8295.

Note: Retailers, the annual SNEWS® Retailer Survey is kicking into gear soon. Let your vote and voice count. Our 7th-annual survey will open in April. If you have not been surveyed in the past or want to make sure you are included this year, send an email to survey@snewsnet.com with your store name and contact information (including email, phone and fax), as well as the name of the best single person to be in charge of responding to the survey for your business, if it’s not yourself. Don't let you or your suppliers be left out.

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